Room Key Launches Enhanced Planning Features, Expanded Hotel Options, Facebook Page and “One Suite Weekend” Getaway Promotion
DALLAS, May 9, 2012 – Roomkey.com, an innovative new hotel search engine that offers consumers comprehensive information and a simplified search experience, today marks its full site launch, peeling off the beta tag. Just three months after beta launch, the site has generated quite a buzz, welcoming 1.9 million visitors in March. Room Key has now enhanced its offerings with the launch of new tools for travelers, including integrated consumer reviews and a shortlist tool poised to transform hotel shopping into an interactive, social experience. Additionally, the easy-to-use hotel search engine introduces an expanded list of hotel partners and unveils its new Facebook page (www.facebook.com/roomkey), which consumers can now visit for a chance to win an exciting weekend getaway with friends.
“While a weekend getaway or a family summer vacation is intended to build enjoyable, long-lasting memories, dealing with the hassle of booking a hotel stay can often be an overwhelming, time-consuming and frustrating task. We see our full site launch today as the first step in building relationships with travelers who can use Room Key’s newly developed tools to elevate the hotel shopping experience from one of uncertainty to one that’s a simple, social solution,” said John F. Davis III, chief executive officer at Room Key. “With website traffic reaching nearly two million visitors per month in our first 90 days, we’re thrilled with the consumer response to Room Key and will continue to expand our offerings as part of our ongoing commitment to helping travelers search, book and relax.”
In addition to comprehensive hotel descriptions and relevant pricing information, Room Key now offers an unmatched shortlist feature that enables consumers to compare properties across multiple locations, share their top picks and collaborate with family and friends via email, Facebook and Twitter. Room Key has also added consumer reviews to its hotel properties, delivering consumers the added confidence that they are making the hotel choice that is right for them.
Room Key has been met with a strong reception from the hospitality industry as well, enabling it to make great strides toward its mission to enable travelers to efficiently select and confidently book directly with the right hotel. With the announcement of new direct connect hotel partners Best Western, Loews Hotels, Preferred Hotel Group, and World Hotels, each of which will be live on the site in the coming months, Room Key has expanded both economy and luxury offerings. Additionally, consumers will soon be able to book directly with multiple, independent hotels and hotel chains through new partnerships with Sabre Hospitality Solutions, TravelClick and Trust International.
To celebrate peeling off the website’s beta tag, Room Key has kicked off its “One Suite Weekend” giveaway on its new Facebook page, encouraging groups of up to four to enter-to-win an unforgettable weekend getaway. During the 10-week promotion, friends, family members, neighbors and more will share on the brand’s Facebook page – via photos and essays – why their group deserves to win the weekend of a lifetime. Room Key will then select the top 10 finalists, and consumers will vote to determine the winners. The first place winners receive a three-night stay at the hotel of their choice from among Room Key’s 23,000 founding partner hotel properties around the world, round-trip airfare to their selected destination, transportation to and from their hotel and $1,000 spending money.
About Room Key℠
Room Key is a new venture that has developed an innovative online hotel search engine, Roomkey.com, which provides the simplicity, transparency and breadth of choice consumers expect from a search engine, while delivering the flexibility, accuracy and assurance consumers expect from the hospitality industry. Room Key was founded by six of the world’s leading hotel companies, Choice Hotels International (NYSE: CHH), Hilton Worldwide, Hyatt Hotels Corporation (NYSE: H), InterContinental Hotels Group (NYSE: IHG), Marriott International, Inc. (NYSE: MAR) and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation (NYSE: WYN), or their respective affiliates and is led by a highly regarded management team. Room Key can be accessed internationally at www.roomkey.co.uk in the U.K., www.roomkey.ca in Canada, www.roomkey.com.au in Australia and www.roomkey.co.nz in New Zealand.
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