Atmosphere’s relationship with Target began In February 2006 with the launch of the retailer’s first digital campaign, “Red Hot Summer,” an 8-week adventure across the internet that captured the spirit of playful discovery through music downloads, digital scrapbooking and emerging interactive experiences.
Over the years, we’ve provided fully integrated marketing and advertising campaigns for a host of key brand initiatives, including award-winning work for Target’s
annual 2-Day Sale event, the digital presence for Target’s premium food brand, Archer Farms, year-round seasonal and holiday promotions, as well as a strategic repositioning of Target’s offerings that looked at its merchandise portfolio through the lens of healthy living for its “Long Live Happy” platform.